Privacy Policy

Last updated: July 15, 2026

Important Notice: London Explore Guide (the "Website") is an independent informational and educational travel blog. We do not sell any physical or electronic tickets, tours, or travel services directly. This website uses third-party marketing and affiliate links redirecting users to legitimate, licensed ticket distributors and tour operators.

1. Information We Collect

We do not require any registration or account creation to view our Website. We do not directly collect, process, or store payment details, financial data, or national identity information.

Technical Data and Traffic Logs (Security & Click Fraud Prevention)

When you access our Website, we automatically record certain technical connection details in our server-side security logs. This data includes:

Your IP Address (which may be partially masked/anonymized to protect your identity in accordance with UK GDPR).
The date and time of your visit.
Technical details about your browser and device (User-Agent).
Referral parameters such as Google Click Identifier (gclid) or other campaign tags.
Your interactions with our site elements (such as clicking the "Book Now" buttons).

2. Legal Basis for Processing (UK GDPR & GDPR Compliance)

We process the Technical Data and Server Logs described in Section 1 based on our Legitimate Interests (Article 6(1)(f) of the UK GDPR). Specifically, this processing is strictly necessary to:

Prevent Fraud & Click Fraud: To identify and block automated bots, crawlers, and malicious software attempting to manipulate our site metrics or engage in advertising budget abuse (such as click fraud on our Google Ads campaigns).
Ensure Security: To protect our servers, prevent unauthorized access, and mitigate Distributed Denial of Service (DDoS) attacks.
Analyze Basic Metrics: To monitor conversion rates and calculate basic, non-identifying landing page performance indicators.

We do not use this data to profile individuals, and we do not cross-reference it with any personal data. These logs are stored securely on our servers and are automatically purged or rotated within 30 days.

3. Cookies and Tracking Technologies

We use cookies to understand site usage and to customize the content and offers on our Website. Some of our affiliate partners and ad networks (such as Google Ads) may also use cookies to track conversions when you click on external links leading to booking partners (e.g., platforms for Westminster Abbey tour options, London Eye passes, Tower of London tickets, and other UK experiences).

4. Third-Party Links & Partner Programs

Our Website contains external outbound links to ticket platforms and tour providers. Once you click these links and leave our Website, we have no control over the destination website. We recommend reviewing the privacy policies of any third-party website you visit.

5. Contact Us

If you have any questions regarding this Privacy Policy, please contact our administrative team at:
Email: admin@westminster-abbey-london.bukadikit.com
Address: Apex Travel Explorer Ltd, 22 Rose Street, Edinburgh, EH2 2QA, United Kingdom (Fictional Office for Administrative Purposes).